Proof of Execution

Real results. Measurable growth.

From launching new brands from zero to scaling established ones — we work across the whole growth system: creative, ads, marketplace, data, and business outcomes.

30x

Biotalk revenue

#1

Momabae category

Mo. 6

Henleys break-even

Biotalk · 6-Year Growth Story

Every hypergrowth brand hits the wall. Most don’t come back.

Biotalk did — 30x revenue over 6 years, by diagnosing each bottleneck before scaling further.

STAGE 1

Finding the Gap

Audited lineup. Identified Coffee Scrub as NPD (Product Launch Strategy) with clearest demand signal.

STAGE 2

Hypergrowth

Scaled NPD (Product Launch Strategy) hard. Content, affiliates, paid ads aligned. GMV climbed fast to new peak.

STAGE 3 · THE WALL

Stagnation

Same playbook stopped working. Revenue oscillated. Most brands never leave this stage.

creative fatigue SKU dilution
STAGE 4

Breakthrough

Full system reset. New angles, live selling rebuilt, affiliates relaunched. GMV broke to new all-time high.

STAGE 5 — NOW

Defending the Floor

Holding the new baseline. Building next NPD (Product Launch Strategy) and retention system to prevent Stage 3 repeating.

Historical Biotalk sales — 6 years

Historical Biotalk sales

12,500,000,000 10,000,000,000 7,500,000,000 5,000,000,000 2,500,000,000 0 Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Jan21 Dec21 Sep22 May24 Jul24 May25 Jan26

Sales figures blurred for confidentiality. The shape tells the story: hypergrowth → the valley → breakthrough.

Why brands fall into Stage 3 — and stay there

Creative fatigue — winning hooks exhausted, no new angles tested systematically

SKU dilution — budget spread too thin, ranking drops across the board

Algorithm shift — Shopee & TikTok changed, brand didn’t adapt fast enough

No retention system — CAC rises every month, no repeat purchase buffer

Inconsistent branding — customers can’t build loyalty to the brand

No NPD pipeline — hero SKU plateaus, nothing ready to replace it

What broke Biotalk out — Stage 3 → Stage 4

Hero SKU reset — pulled back to 1 product, rebuilt Shopee & TikTok ranking from scratch

Content angle reboot — mass KOL testing sprint, found new winning hooks that convert

Live selling expanded — near-daily cadence created a new consistent revenue floor

Affiliate army rebuilt — hundreds of active creators per month diversifying traffic

New product launch — re-ignited demand signal and media momentum

Shopee algo re-aligned — flash sale timing and review velocity rebuilt organic rank

Want to know what growth system your brand needs?

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FYP & KOL Content · Biotalk

Content that hit the FYP — 32M+ views.

Through content & KOL strategy, Biotalk videos consistently hit the FYP and drove demand to marketplace.

32M+ total views