Launch Planning Tool

Launch Media Plan & Forecast Generator

For brand owners & marketers planning a launch — see revenue, profit, and break-even projections before you spend real budget. Build a 12-month projection from budget, learning curve, retention, and channel mix.

MODE

Pick an example category & fill basics

The category loads illustrative starting inputs. Replace AOV, COGS, traffic cost, conversion rate, retention, and budget with your brand's own data.

Set assumptions (or use a preset)

Learning curve, retention, seasonality, channel mix. In a hurry? Use a scenario preset above.

Read results & export

See KPIs + charts, switch Founder/Investor mode, then export to Excel.

Founder

Focus on business health: revenue, gross margin, net profit, marketing % revenue, and break-even month.

Investor

Focus on growth efficiency: CAC, LTV, LTV:CAC ratio, payback period, and break-even month.

Illustrative Input Preset

All presets are illustrative simulation inputs, not industry benchmarks, budget recommendations, or outcome forecasts. Replace them with first-party brand data.

Example input category

AOV (Average Order Value) Average value per order. Total revenue divided by number of orders.

COGS per unit Cost of Goods Sold — product cost per unit (production/purchase cost).

Marketing budget / month

Budget growth pattern

CR awal (%) Conversion Rate month 1 — % of traffic that converts. Improves each cadence.

CPT awal (Rp) Cost Per Traffic — cost to acquire one visitor. Decreases monthly to the floor.

CR cadence (months) How many months between CR improvements. Cadence 2 = CR improves every 2 months.

CR improvement / cadence (%)

CPT reduction / month (%)

CPT floor (Rp) — floor

CR cap (%) — cap

Repeat delay (months) Delay before a customer buys again. Delay 2 = repeats start 2 months after first order.

Repeat rate (%) % of customers who buy again. Also used to compute LTV.

Repeat AOV multiplier

Ops cost (% revenue)

Marketing team (fixed/month)

Other ops (fixed/month)

TOTAL: % (harus 100%)

TOTAL REVENUE (12 BLN)

TOTAL NET PROFIT (12 BLN)

TOTAL MARKETING SPEND

TOTAL ORDERS

Monthly Revenue vs Net Profit

Bln	Budget	CPT	CR%	Traffic	Orders	Revenue	Net Profit	CAC	LTV:CAC

Budget allocation per channel (avg / month)

This forecast is a simulation based on your inputs. Built-in presets are examples, not benchmarks or recommendations. Actual results may differ — use it for planning, not as a guarantee.

Need help executing this launch plan?

Griity helps from launch strategy to execution — start free with a Growth Audit.

Request a Growth Audit