Ad Metrics Calculator

Compute CPM, CPC, CTR, CVR and CPA from campaign data.

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Ad Metrics

Enter Spend, Impressions, Clicks, Conversions and View metrics update instantly.

Spend ($)

Impressions

Clicks

Conversions

CPM

Cost per 1,000 impressions

CPC

Cost per click

CTR

Click-through rate

CVR

Conversion rate

CPA

Cost per acquisition

How These Metrics Are Calculated

CPM = (Spend ÷ Impressions) × 1000 — Cost per 1,000 impressions.

CPC = Spend ÷ Clicks — Cost per click.

CTR = (Clicks ÷ Impressions) × 100 — Click-through rate.

CVR = (Conversions ÷ Clicks) × 100 — Conversion rate.

CPA = Spend ÷ Conversions — Cost per acquisition.

Real-World Example

Example inputs: Spend $5,000, Impressions 500,000, Clicks 7,500, Conversions 150. This yields CPM $10.00, CPC $0.67, CTR 1.50%, CVR 2.00%, CPA $33.33.