PPC Break-Even Calculator
Find break-even ROAS and model the ROAS required for a 20% profit margin from your entered costs.
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PPC Break-Even
Enter your unit economics — results update instantly.
Break-Even ROAS
Minimum ROAS to cover costs
Target ROAS for 20% profit margin
Illustrative target; excludes other operating costs and taxes
Gross Profit
Gross Margin
Set Average Order Value greater than 0 to compute margins and ROAS.
How Break-Even ROAS Works
Break-Even ROAS is the revenue per $1 of ad spend required to cover your product and fulfillment costs. It is driven by your gross margin.
Break-Even ROAS = 1 ÷ Gross Margin %
Example
With an average order value of $100, COGS $30, and fees $10, gross profit is $60 and Gross Margin is 60%. Break-even ROAS = 1 ÷ 0.60 = 1.67x.
Why This Matters
Break-even ROAS shows the revenue multiple needed to cover the entered product and fulfillment costs. Compare scenarios against your own full operating-cost model before making budget decisions.